Richard Liu Qiangdong has been gracing the headlines for being the founder of the largest online retailer in China- JD.com. The company is also known as Jingdong. As an entrepreneur, Richard Liu Qiangdong is always passionate about his line of work. To ensure that JD.com is always a step ahead of its competitors, Richard Liu Qiangdong ensures that each of the products being delivered to the clients is screened. The screening process is to ensure that no counterfeit products are delivered by the clients. Over the years, JD.com has been partnering with various corporations. Recently, JD.com has partnered with Hasbro and paramount pictures.
The partnership is in relation to the transformers movie known as Bumblebee. JD.com, paramount pictures, and Hasbro will celebrate the new release of the bumblebee movie as a way of commemorating partnership. In the film, Bumblebee was on the run in the year 1987. To stay safe, he had to seek refuge in a junkyard that was situated in California. Charlie (Hailee Steinfeld) discovered bumblebee when she turned 18 years old. Bumblebee was broken, and he had incurred some damages during various fights that led to his decision to seek a safe haven. When Charlie discovered him, he was in the form of a Volkswagen bug. Later on, Charlie learned that the VW bug is no ordinary car.
The partnership between JD.com, Hasbro and the Paramount Pictures took place in 2017. After the partnership came to life, together they formed a mission red mini short that showcased the Red Knight and Optimus Prime. The Red Knight was a special transformers character that was formed by JD.com. In the Transformers film, the red Knight strives to protect the energon fuel source.
JD.com and Hasbro will also ensure that the Red Knight Transformers bot action figures will be present in the market. The action figure was be released in 2018, December 29th. More than 300 million clients were able to purchase the bumblebee movie-themed merchandise that came about as a result of the partnership between Hasbro, JD.com and Paramount Pictures. Numerous delivery vans and boxes within China will be tasked with delivering this merchandise to all the clients who have placed an order.
For details: www.crunchbase.com/person/qiangdong-liu