Status Labs is an online reputation and brand management company that has been focusing on helping people cultivate their web presence for years. The company was recently highlighted for the commendable work in aiding those afflicted by the invasive Ashley Madison hacks in the summer of 2015. With people focusing more and more on how their web presence is showcased the CEO of Status Labs, Darius Fisher, made sure to drop a few tips off to people who need help. As it turns out, there is a lot that can be done to keep your online image a priority.
Identify Problem Areas
If you grew up with the internet then the odds are good that you’ve been on more than a couple of websites. Both fortunately and unfortunately our web presence isn’t one static thing, it is something that is always evolving. So what you first need to do, according to Fisher, is head to your favorite search engine and start identifying what results your brand name will incur. You’ll immediately see potential problem areas in the form of outdated articles, poor image quality, or even unflattering posts from the past. Identifying your issues is only step one of your web presence make over but it is arguably the most important one.
Replace Problematic Material
Bad content that is attached to profiles you operate should be completely deleted at the source. If you’ve found your info compiled by a data broker you can go ahead and send an email to the company directly, requesting that your content be removed. From there you can start from a clean slate and begin replacing the bad content with better stuff that is more representative of your brand. Start cultivating search engine driven content in the form of articles, profiles, and other digital media. You can work with a company like Status Labs or you can go it alone in order to get the job done.
Consider PR Consultations
If you are aiming to be a big presence in the digital world then you could do worse than sit down for a consultation with a company like Status Labs. Learning how to optimize and engineer the best web presence possible could make a world of difference for your company at the end of the day.