Eucatex is Brazilian company best known for its environmental conservation practices. Eucatex uses Eucalyptus as the main raw material in the manufacture of its products. Over the years, the firm has continued to grow because of the policies set in place by the prudent leadership of the organization. Their concern about the environment has made them a favorite company with the consumers as their products are sold in several countries. Eucatex produces tiles, paints, ceiling panels, hard boards and soft boards.
Eucatex is a worldwide manufacturer of ceilings and panels and this makes them the most sought after firm when it comes to construction of homes and businesses. Another factor that makes Eucatex grow is the fact that they constantly replenish their source of raw materials. The firm has a huge tract of land where they grow eucalyptus. They depend on their forest for all their needs.
Eucatex has been able to carve a niche for itself in the market by offering various products in the mineral, metal and wood sector. It is a relief to most customers to know that no forest or tract of land has been destroyed to create its product. Additionally, people who require products made of superior material have a lot to gain by purchasing from Eucatex. The day-to-day operations of Eucatex are entirely different compared to companies in similar business. Eucatex has the potential to grow and spread out to more countries. This will be an excellent option for them to create more products for their clients.
The success of Eucatex can be accredited to Flavio Maluf, the president of the firm. Maluf is in charge of the day-to-day operations and is very hands on in the company, which is one of Brazil’s biggest family businesses. Another reason why he is an asset to the company is his passion for environment conservation. He encourages people to plant trees in a bid to conserve the environment for future generations. Maluf is an expert in the marketing and the manufacturing sector. Flavio is very particular about the source of the raw materials used in the firm.
Flavio is passionate about education. He believes that the education system can be improved by the use of technology. By incorporating computers, mobile phones and tablets in learning, students are able to use these everyday gadgets for much more than leisure. Over time, learning using the internet has been introduced in schools. Public school teachers are among those embracing technology. Flavio states that the use of internet has improved learning in schools besides leading to the development of educational software and programs. He’s also commented about some major mergers. Including Flavio’s insight into Dupont and the chemical industry, and it’s future for Brazil.