Brazil’s Aggressive Campaigns by Jose Borghi

Jose Henrique Borghi is the establisher of the Mullen Lowe agency. Jose Henrique Borghi was born and raised in Prudente. He attended the PUC Campinas where he then graduated. Jose Borghi participated in propaganda and advertising program pioneered by PUC. After that, he commenced his first job in his location in the year 1989. He worked at Standart Ogilvy agency. After a series of success, Henrique Borghi was promoted to serve at more executive agencies including FCB, DDB/DM9, Leo Burnett, and BorghiErh, a partnering company with Erh Ray.

Jose Henrique Borghi has been in charge of many relevant cases since he started his career. He has been at the front of the most impactful campaigns like the Fiat Carlinhos. This campaign was held to address issues associated with Down syndrome disease and was organized by the Down Syndrome Association. Most importantly, Jose Henrique Borghi has acquired expertise from more reputable organizations including Delta Airlines, Bank Boston American Express, and Coral Paints among others.

In 1994, Jose Henrique Borghi collaborated with Erh Ray. Together, they maintained the exchange of skills and knowledge for eight years until they created BorghiErh. Mullen Lowe network supported BorghiErh. The partnership has ventured in various campaigns including Mammals (Parmalat), Super 15 (Telefonica) and I digital (Itau). Of these campaigns, Jose Henrique Borghi has acquired twelve lions in Cannes. Jose Henrique Borghi displayed a high creativity level in the campaign of Mammals of Parmalat. In the event, kids were dressed in animal-like costumes and sang touching jingles. The event is in the hearts of individuals up to date, displaying Jose Henrique’s impact in the Brazilian advertising industry.

Mullen Lowe agency is integrated and creatively-driven in communications network and advertisements. Under Borghi’s leadership, the enterprise is recognized for possessing strong business heritage and mentality. The company’s characteristic is diverse and considerate of global and local culture. Jose Henrique Borghi has led the company into operating in over 65 markets with more than 90 agencies.

Learn more about him: https://www.crunchbase.com/person/jose-henrique-borghi#/entity