Los Angeles-based independent makeup company Lime Crime has exceeded 2 million Instagram followers. The cult make up brand founded by Doe Deere, was founded in 2008. The saavy company uses instinct, creativity and social media to capture fans internationally.
Instagram is one of the fastest-growing platforms in the world. And @limecrimemakeup is no shrinking violet when it comes to publicity. Lime Crime has set a goal to have one of the best interactive shopping platforms in the world. Instagram is a fantastic vehicle to push the products and engage with the community. “Many other companies are using Instagram and are seeing great results with it,” said Deere.
Along with the #LimeCrime hashtag, fans and customers don beautiful makeup designs from the collection. The photos show just how creative and innovative fans can be. With just a little bit of imagination, fans can inspire others around the world with nail polish, lip and eye makeup and hairstyles. “We love it when our unicorns (the name for Lime Crime fans) showcase our products,” said Deere.
Lime Crime’s presence on Tumblr also features several fans showcasing what they look like when glammed up with different products. Just click on the product link and you can see fans wearing that particular product.
Deere says that Instagram also gives customers who are interested in purchasing Lime Crime products a way to see how the products look on a variety of skin shades and hair colors. Makeup lovers can follow the Lime Crime on Instagram at @limecrimemakeup. Check out what Velvetines they have available on Amazon.