The Exemplative Career of Lori Senecal and CP+B

Lori Senecal is the chief executive officer of a well-known advertising agency, Crispin Porter + Bogusky (CP+B). Lori was appointed to the newly created position due to her exemplary career and experience in 2015, As the Global CEO, Lori Senecal is responsible for the firm’s expansion and growth objectives. She additionally oversees the coordination of the development and operations of the enterprise in its eight international offices. Lori Senecal is an industry-focused leader with a lot of respect for the stakeholders. Lori is also a management specialist. Lori was a pioneer in the utilization of the invention, technology, and innovation of different products on the global level.

In an interview with Laura Dunn of Huffington Post, Senecal revealed that being the youngest of four siblings had a lasting impact on her development and shaped her leadership style today. Senecal’s appointment to the position compliments the firm’s mission on providing its clientele with innovative services and products. Recently, CP+B won and was awarded the Infiniti Global Creative Account. Since joining CP+B, Lori Senecal has been of exceptional significance on the firm’s culture and business. She has managed to transform the agency into a modern global company, which embraces collaboration, creativity, and dynamism. Presently, the firm features many international clients coupled with an excellent local market flare. Her focus on talent and leadership has been an integral part of the agency’s development and growth across the various geographies and disciplines. Due to her critical contributions to the organization, Age identified CP+B as among the Creativity Innovators of the Year.

In 2016, Lori Senecal was named among the Agency Executives to Watch in that year. Formerly, Lori Senecal has served as the President and CEO of the MDC Partner Network. At the organization, she was responsible for the collaborations with the partner agencies for MDC to spur cross-collaboration and growth around the network. Before moving to MDC Partner Network, Lori Senecal served as the chief executive officer and global chairperson of kbs+. Under her stewardship, the firm grew from being a local agency with only 250 stakeholders to being a global company with more than 900 stakeholders. View her full profile on