I don’t know what anyone else thinks, but I personally believe that the premium dog food is here to stay. There are many people that have become fans of this type of dog food for their pets because it is healthier. I believe that dogs can live longer and healthier lives so all pet owners should take heed to this new wave of quality dog food choices. There are many new vendors that are providing these healthy food choices. I have chosen Beneful because this is a company that I have known for quite some time. I know that my dog likes many of the different varieties that are out there. It is one of the companies that was already working on the high quality dog food before the concept became popular. Beneful falls under the Purina umbrella, and Purina also has cat food. This company has been a front runner for both high quality cat and dog food. I think that Purina made a good decision to market the Beneful brand as a high quality brand because it has some great ingredients. Fruits and vegetables weren’t being though of as ingredients for some dog food flavors until Beneful started experimenting. Many other copy cat companies have surfaced with similar brands, but Beneful has always been at the core of healthy dog food. Premium dog food can even be mixed now by owners that make the decision to mix their own ingredients. This is not available through all companies, but there are some pet food companies that are experimenting with this. What this type of dog food production does is give the customers more control. I think that many companies are suddenly realizing that pet owners are no longer sitting by idle as they watch the health of their dogs deteriorate. Dog owners are doing something about this by presenting healthy options for our dogs. There are some dog owners that may just be getting by with the cheap brands, but owners that truly love their dogs will see the benefits of premium food. These brands are much healthier for dogs.